Creating quality content is so key to attracting the right clients into your business, building trust, getting more email subscribers, and eventually more sales!
But you can’t just create any kind of content. You need to create the kind of content your audience is actually searching for, with the right keywords and title, otherwise, no one will end up seeing what you created! Follow this post step by step to create amazing content that your audience will first FIND, and then LOVE.
Here are my top 7 tips for writing a great blog post (with a free download at the end!)
Step 1 to Write a Great Blog Post: Brainstorm Blog Ideas
Let’s start by generating a list of possible blog topics. We are going to do a massive list here, take pen to paper (or open an Evernote doc) and write down 40-50 potential blog topics.
Answer the following questions:
- What topics do you want to cover?
- What are you interested in writing about?
- How do you want to make a difference?
- What do you see your ideal client struggling with?
- What’s something that your ideal client is confused about?
- What kinds of questions is your audience asking you?
- What’s something that you’ve figured out and you want to teach others?
- What is a topic that your ideal client needs to learn about?
- What kind of results is your ideal client trying to achieve?
Look at your list and narrow it down to the top 10-20 topics that you feel confident writing about.
Step 2 to Write a Great Blog Post: Research Keywords
Now you have an idea you want to write about…great! We can’t stop there! If you write awesome content without using the right keywords, there’s a good chance no one is going to ever see what you wrote. This part is crucial!
This may seem tedious, but planning out your keywords BEFORE you write will help you direct your writing and provide you FREE traffic.
We are going to go back to step one and break down your chosen topic into a few keywords, then enter them into the Google keyword planner.
For example, if the question you want to answer is: ‘how can I get started with intermittent fasting?’, a keyword you might use would be: ‘intermittent fasting for women’.
When we create these keywords, we will create what is called long tail keywords. This basically means the keyword strategy is a few words long and is what people are actually searching for.
For example, instead of using the keyword, ‘fasting’, I would use ‘intermittent fasting for women’.
Next, we will enter those keywords into the Google Keyword Planner so we can see the monthly search volume and competition.
We want the search volume to be high (at least 500-10K or more), and the competition to be low. If the competition is high, there’s a good chance people are already out ranking you and your post won’t show up in the search engine.
In our example, there are 1K-10K people searching for this each month and the competition is low.
Now that you have one strong keyword that you are going to use, we will go over to Google, type in that keyword to find related keywords. When you scroll all the way down to the bottom of the page after searching in Google, you’ll see the related keywords.
In our blog post, we want to use a few of these related keywords in addition to the main keyword.
Another great resource when creating content with quality keywords is Buzzsumo. With Buzzsumo, you can search the keyword that you’ve chosen and see the most socially shared piece of content using that keyword.
You can link to those resources in your post and it can add to your credibility in search results.
To sum up, your keywords should:
- Be a long tail keyword
- Have at least 500 monthly searches
- Have low competition
- Be relevant to the topic you’re writing about
- Be aligned with the information your audience needs and your areas of expertise
Step 3 to Write a Great Blog Post: Generate Smart Headlines
We use the Advanced Marketing Education and Research Institute to check our headlines for emotional impact. You need to think about how you title your headline, if your title stinks, people won’t even click through to read it.
When using Advanced Marketing Education and Research Institute, you want your EMV score (emotional marketing value) as high as possible. Anything over 30% is good!
Basically, we will keep playing around, adding different words until we get an emotionally strong headline.
Here are a few examples as I played around with the website to come up with a compelling title:
- Intermittent Fasting for Women: 0%
- The Ultimate Guide to Intermittent Fasting for Women: 12.5%
- How to get Started with Intermittent Fasting for Women: 22.22%
- 3 Easy Steps to Get Started with Intermittent Fasting for Women: 27.27%
- 3 Strategies to help you get Started with Intermittent Fasting for Women: 33.33%
General Rules for Creating Headlines:
- Don’t give away the whole post in the headline (you want there to be a reason to click through)
- But don’t use click bait (shocking words or controversial phrases) to get people to click through.
- Make the benefit of reading the article super clear
Need more ideas with Headlines? Here are some tips on writing the perfect headline.
Step 4 to Write a Great Blog Post: Write Quality Content
When creating your content, QUALITY matters. You want to WOW your audience!! Instead of writing 5 posts that just skim the surface, try to write 1 post a week that is super in depth.
This increases the trust between you and your audience, and they’ll want to check out more on your blog, opt-in, and potentially buy what you have to offer because they know that you provide great value!
Our goal: over deliver and make them say WOAH.
So how can you create quality content?
- Write in depth, lengthy posts. Think along the lines of ‘The Complete Guide to X’.
- Add video, audio, screen shots, or anything that adds value and will help people engage with your audience. For example, I wrote a blog post on how to make Keto Peanut Butter Fat Bombs (which has been shared over 15,000 times btw), and I also made a video of me making the fat bombs to go with it.
- Add content upgrades to your post. What can you offer (for free) to get people to opt-in to your email list, that relates to your content? For example, when people come to my blog for those fat bombs, they see right away that they can opt-in to get my free Keto meal plan. Your money is in your email list! You need to make sure that you have an opt-in on each and every post and they know how they can continue to work with you! Otherwise, they’ll disappear back into the internet and never see you again.
- Write content that is going to create raving fans
- Have a freebie to capture their email address
Step 5 to Write a Great Blog Post: Create Quality Graphics
Graphics are super important, especially when you’re working on your Pinterest strategy!! If you take what I’m teaching you here and combine it with my Pinterest strategy, holy moly magic happens!!!! Get my top 10 Pinterest tips then check out my upcoming course for more info.
Tips for quality blog graphics:
- Take pictures in natural light (if you’re struggling to take quality pics, get stock photos to support your content. Canva has awesome stock images for $1 (this is what I usually use), or Pexels is another great resource for quality stock photos.
- Batch your graphics if you’re taking your own pictures. Batching your work is a great way to save time! For example, Monday take all of the pictures you need for your posts that month, Tuesday record the videos you’ll share the month, etc.
- Make sure your graphics align with your brand. Is your brand light and fun? You probably don’t want to use dark stock photos then. Also, use the same fonts and color scheme. Did you know Canva can save your brand colors and fonts? #score
Here’s my step-by-step guide to creating quality graphics for Pinterest: https://rachelngom.com/create-pinterest-images-convert/
Step 6 to Write a Great Blog Post: Have a Clear Path for the Reader to Take
What is your goal with the post? What step to you want the reader to take? Make that super clear in the post. You need to tell people to take an action!
Do you want them to opt-in to your email list?
Purchase a product?
Check out a related post?
Whenever someone comes to my site, my goal is to capture their name and email address and get them added on my list. I don’t care about getting them to follow me on Facebook, since ultimately I don’t own the platform and Zuckerberg can change the algorithm (or shut down pages all together) whenever he wants. An email list? I own that bad boy. I highly suggest making the #1 goal of your blog to build your email list.
On every single blog post, there is a clear place where they can opt-in to get something for free from me in exchange for their email address.
Here is an example from a blog post of mine:
Step 7 to Write a Great Blog Post: Optimize for SEO and Share it!
Optimize the blog post for SEO using the Yoast plug in (free)! Add your major keywords that you selected and a brief description that’s rich in those keywords. This is what will be searched in Google when someone searches for that keyword.
You can see more blog SEO tips here.
Now that you have the post published, it’s time to share it! I pin every image, add a brief description (rich in those keywords), with a call to action like ‘pin now and see the top 5!’
I also share the post on Facebook, Twitter, Linked In, Google Plus, etc.
If you don’t have the plug-in Social Warfare, I def recommend it!
Don’t just share the post once and call it a day! Schedule the post to be shared again in a few days!
I also upload the post to Medium.com. It’s just another awesome way to get even more eyes on the amazing content that you’re writing!
Holy moly, I know that was a TON of info. Hope you enjoyed my top 7 keys to writing a great blog post. I wanted to be sure you knew step by step how I was able to generate over 36,000 monthly page views! It’s totally possible, you just need to create content in a strategic way and always focus on adding value.
Just remember, this is a strategy that will really start to work for you over TIME. Nothing happens overnight, but if you are consistent and creating content like this every single week, over a year or two, you’ll be kicking some major booty! Focus on the long term!
Question: Have you planned out your content with keywords before? Will you start? And do you have any other tips for writing a great blog post?
BONUS: As a bonus for you, I created a spread sheet with how I organize ALL of this and put it into action.
You can get it by simply clicking the button below and putting in your name and email!
Entrepreneur, Author, Social Media Strategist
“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins
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