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How to Create a Clear Vision That Actually Works (with Dr. Dave Jones) – Episode 565

How to Create a Clear Vision That Actually Works (with Dr. Dave Jones) - Episode 565
In this episode, I sat down with Dr. Dave Jones, founder of one of the largest Christian advertising agencies in the world, to talk about vision, focus, and marketing with integrity. Dave shares his journey from pro hockey player to Christian entrepreneur, how a simple prayer changed everything, and why so many Christian leaders struggle with clarity. We unpack how to create a compelling vision that actually works, how to communicate it well, why boundaries matter, and how Christian businesses can market themselves without being manipulative or confusing.

If you’re a business owner, leader, or creative trying to steward your calling well, this episode will give you a practical framework and a lot to think about.
In this episode, I sat down with Dr. Dave Jones, founder of one of the largest Christian advertising agencies in the world, to talk about vision, focus, and marketing with integrity. Dave shares his journey from pro hockey player to Christian entrepreneur, how a simple prayer changed everything, and why so many Christian leaders struggle with clarity. We unpack how to create a compelling vision that actually works, how to communicate it well, why boundaries matter, and how Christian businesses can market themselves without being manipulative or confusing.

If you’re a business owner, leader, or creative trying to steward your calling well, this episode will give you a practical framework and a lot to think about.

You can listen to the full episode here 🡻

Check Out Related Podcast Episodes: 

Key Vision & Marketing Lessons for Christian Leaders

In this episode, Dr. Dave Jones and I dive into what it really looks like to steward vision well as a Christian entrepreneur. We talk about clarity, focus, communication, and how to build and market something meaningful without losing integrity or burning out in the process.

Why clarity matters more than motivation
How lack of vision — not lack of effort — is what keeps most leaders stuck.

Creating a vision people can actually remember
Why short, simple vision statements move people to action more than long explanations.

Vision vs. execution
Understanding the difference between casting vision and building strategy.

Identity beyond performance
How losing an athletic identity forced deeper personal and spiritual growth.

The R7 framework for sustainable growth
A practical process for aligning purpose, vision, brand, and action.

Boundaries that protect your calling
Why even good people and good opportunities can pull you off course.

Cutting through Christian jargon
How unclear spiritual language weakens your message instead of strengthening it.

Ethical marketing that still works
How to communicate value clearly without manipulation or pressure tactics.

Brand promises that build trust
Why saying less — and delivering consistently — matters more than saying everything.

Staying focused in a distracted world
How guardrails, routines, and discipline help you stay aligned with your vision.

How to Create a Clear Vision & Market With Integrity: Practical Takeaways

  • Write your vision in 7–11 words with no conjunctions

  • Separate vision (why) from mission (how)

  • Schedule time to think, pray, and plan — not just meetings

  • Set personal and professional boundaries to protect your focus

  • Communicate your vision early and often, not once

  • Remove religious language that sounds good but isn’t measurable

  • Identify the “tip of the spear” — the one thing you do best

  • Create a brand promise that’s fully within your control

  • Underpromise and overdeliver to build long-term trust

Scriptures Mentioned in This Episode

Habakkuk 2:2 “Then the Lord replied: ‘Write down the revelation and make it plain on tablets so that a herald may run with it.’”

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My Full Content Repurposing Workflow for Christian Entrepreneurs - Episode 561

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Christian Business Coaching for Faith-Led Entrepreneurs | Rachel Ngom

Rachel Ngom is an entrepreneur passionate about the nations, having lived on three continents.

She hosts the Christian Entrepreneurs Rise Up podcast with over 500 episodes, empowering faith-driven entrepreneurs to build profitable businesses that serve God’s Kingdom.

Starting her first online business in 2012 and serving over 10,000 students, she grew it into a seven-figure company. In 2023, God called her to lay down that business and dedicate herself fully to ministry, exposing the dangers of New Age and worldly strategies in the Christian marketplace.

Now studying at the Global School of Supernatural Ministry and Global Awakening Seminary, she has witnessed Jesus’ healing power firsthand.

Her mission is to help Christian entrepreneurs fund the Kingdom, give generously, go on missions, and follow God’s call to make a lasting impact.

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