In this episode, we walk through how to identify your ideal client with both strategy and prayer. I share real-life examples, practical frameworks, and biblical wisdom to help you move from confusion to clarity about who God has uniquely designed you to serve in business.

• ✦ The Power of Getting Specific

  When you try to reach everyone, you end up reaching no one. I share how narrowing your focus doesn’t limit your impact—it multiplies it. The smaller your niche, the clearer your message and the greater your results
  
  

• ✦ Faith Over Scarcity

  Many Christian entrepreneurs fear that being too specific will shrink their audience. I talk about how that’s actually a scarcity mindset—and how trusting God to guide your business leads to more growth, not less.
  
  

• ✦ Stewarding Your Gifts Well

  Identifying your ideal client isn’t just smart marketing—it’s a way to steward your God-given gifts with excellence and serve the exact people He’s called you to help.
  
  

• ✦ The Surgeon Story: The Power of a Niche

  I share how a world-renowned surgeon in a tiny town became fully booked for a year because of his focus and specialization. When you find your lane and serve it well, God brings the right people to you.
  
  

• ✦ How to Build Your Ideal Client Avatar

  Your ideal client avatar is a detailed description of the person you’re meant to serve. I walk through step-by-step how to define their demographics, struggles, values, and goals—all with prayerful intention.
  
  

• ✦ Common Mistake: Serving from Profit Instead of Purpose
  

  It’s not just about selling. As Christian entrepreneurs, we’re called to meet real needs with Christlike compassion. When you serve from love and obedience instead of striving for sales, your business becomes ministry.
  
  

• ✦ Using Your Avatar to Guide Everything

  Once you know your ideal client, use that clarity to shape your content, your copy, your offers, and your service. Every word and product should speak directly to the person God’s called you to reach.