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How to Build a Kingdom-Driven Brand
If you’re ready to build a brand that reflects your faith and makes a real impact, here are the key takeaways from my conversation with Norbert on what it looks like to create a Kingdom-driven business.
Norbert’s Journey to Purpose-Driven Branding
From big brand advertising in the Philippines to serving Kingdom entrepreneurs in Africa, Norbert shares his shift from profit to purpose.
Branding as Identity in Christ
Christian branding starts with knowing your identity in Jesus—branding is more than a logo, it’s a mission.
Excellence Sets You Apart
Want to stand out? Bring a spirit of excellence into every part of your brand.
Authenticity Over Aesthetics
Your brand should reflect your heart. People follow people, not logos.
Faith-Based Trends Are Rising
Now is the time for Christian entrepreneurs to lean into hope and boldly show up with faith-based content.
Practical Takeaways: How to Build a Kingdom-Driven Brand
- ✦ Find Your Identity in Jesus – True branding starts with knowing who you are in Christ; let your faith be the foundation of your business.
- ✦ Put Purpose Before Profit – Don’t chase money—pursue the mission God has given you, and the profit will follow.
- ✦ Anchor in Scripture – The strategy is always scripture; go back to the Word when making business decisions.
- ✦ Serve With Excellence – Whether it’s cupcakes or coaching, bring excellence into everything you do—it’s how your brand stands out.
- ✦ Communicate With Love – Let your brand reflect the heart of Jesus through how you serve and love people.
- ✦ Be Authentically You – People follow people, not logos. Be real, be honest, and let your story shine.
- ✦ Clarify Your Calling – Get clear on who you’re called to serve so you can show up with intention and impact.
- ✦ Leverage Faith-Based Trends – Now is the time—don’t be afraid to share your faith boldly in the marketplace.
Scriptures Mentioned in This Episode
John 13:35 (NIV)
“By this everyone will know that you are my disciples, if you love one another.”
Romans 8:6 (NIV)
“The mind governed by the flesh is death, but the mind governed by the Spirit is life and peace.”
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