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How to Combine Faith and Business with Purpose
Here’s what you’ll learn in this episode when it comes to marketing, entrepreneurship, and stepping into your God-given purpose.
The Path from Corporate to Entrepreneurship:
Ukonwa’s pivot from roles at Amazon and Mac Cosmetics to creating Ziya Ventures and what motivated her to leave her corporate “golden handcuffs.”
Data-Driven Marketing Meets Creativity:
How she used data insights to identify gaps in Amazon Prime Video’s customer base and leveraged creativity to fill them, including targeting underrepresented groups.
Lessons in Consumer Psychology:
Why understanding human decision-making is critical across industries and how emotional appeal often outweighs logic in purchasing decisions.
The Call to Obedience:
Her personal story of stepping into her calling, surrendering ambition, and building a Christian social platform to unite 2.6 billion believers globally.
Navigating Entrepreneurship with Faith:
The challenges, humility, and deepened faith that come with creating something new and impactful from scratch.
Actionable Advice From The Episode
- Start with Data: Analyze your audience to find gaps and opportunities instead of guessing.
- Embrace the Math and Magic: Successful marketing blends data analysis (math) with creative execution (magic).
- Understand Your Customer’s “Why”: Dive into the emotional and psychological drivers behind consumer behavior.
- Listen to God’s Call: Partial obedience won’t cut it; step fully into what you’re called to do.
- Build a Community: Focus on creating spaces for meaningful connection and shared purpose.
- Leverage Word of Mouth: Engage your existing network to spread the word about your project or mission.
Bible Scriptures Mentioned
John 17:20-23
20 “My prayer is not for them alone. I pray also for those who will believe in me through their message, 21 that all of them may be one, Father, just as you are in me and I am in you. May they also be in us so that the world may believe that you have sent me. 22 I have given them the glory that you gave me, that they may be one as we are one— 23 I in them and you in me—so that they may be brought to complete unity. Then the world will know that you sent me and have loved them even as you have loved me.
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