Want to learn how to optimize your blog for Pinterest traffic? You’re in the right place!
While other social media sites like Facebook and Instagram are seeing a decreased amount of traffic, Pinterest traffic is up!
Increasing your traffic via Pinterest can be a beautiful thing if your blog is optimized for that Pinterest traffic. Otherwise, it’s essentially a wasted opportunity!
I don’t want you to miss out on the amazingness that happens when you have Pinterest traffic and an optimized blog, so let’s jump into my 6 tips.
New here? I also have the following blogs to help you crush your Pinterest marketing strategy:
- The Secret to Using Keywords on Pinterest
- Pinterest Marketing Strategy: My Top Pinterest Hacks that Increased my Monthly Reach to 700,000 per Month
- The Ultimate Guide to Repurposing Content on Pinterest
- How to Share Instagram Pictures and Facebook Videos on Pinterest to Explode your Traffic on Social Media
- Pinterest Marketing Strategy: Tailwind Tribes
- The Ultimate Guide to Pinterest
- 6 Reasons Why You Should Use Pinterest for your Business (and How to Get Started)
- How to Create Pinterest Images that Convert: 4 Tips to Create Great Graphics for Pinterest (with Before/After Examples!)
- 7 Crucial Steps to Writing Killer Blog Posts
- Pinterest Templates from a Pinterest Expert
- 9 Awesome Ideas to use Pinterest for a Local Business
And of course, you should def register for my free masterclass where I’ll share my top secret strategies to getting new leads and sales on autopilot with Pinterest!
Want to listen to this post? I got you! You can also subscribe to the She’s Making an Impact Podcast =)
How to optimize your blog for Pinterest traffic Step 1: Write as if you’re speaking to a stranger
Pretend like for each blog post you’re writing, you’re speaking to a stranger who has no clue who you are. Share that you have more resources to help them besides the original blog post.
I like to do this within the intro of each blog post (did you see what I did above?)
I share some other resources that I know my ideal client will find helpful so that when they’re done with the blog post, they’ll want to stick around on my blog instead of going back to Pinterest.
How to optimize your blog for Pinterest traffic Step 2: Include a place to opt-in on your blog.
This is huuuuuge!! You don’t want Pinterest traffic to come to your blog then run back to Pinterest. You want them to subscribe to your email list so you can capture that lead and build the relationship with them.
There are several places that you should include opt-ins on your blog. I suggest within the blog post itself, a popup on the blog, in the author footer of the post, and a sidebar widget.
So many bloggers have a little ‘subscribe to my blog’ at the bottom of the page and that isn’t gonna cut it. You want that opt-in to be front and center and it’s crystal clear what it is you want them to do.
Speaking of opt-ins, you want to offer something juicy that relates to the content you have on your blog. It should be a no-brainer for the people who come to opt-in.
If you’re not sure where to start when it comes to creating an opt-in (otherwise known as a freebie or lead magnet), this worksheet is the perfect place to start.
Here you can see I have an opt-in directly in my header so if someone lands on my website, they know I have something to offer them.
This is a pop-up that I have on my website, so anyone who lands on my site will see this. You can use LeadPages or ClickFunnels for a pop-up. I go into this in more detail in this free workbook.
This is an example call to action within a blog post that tells people what their next steps are.
This is another call to action that I put within every author footer in every blog post.
How to optimize your blog for Pinterest traffic Step 3: Make sure that your blog has a clear and consistent theme/message.
I want you to image two scenarios with me here, so you can understand the importance of having a clear theme/message for your blog.
Scenario 1: Pinner comes to blog A via a pin about eating high fat low carb. The blog post is super helpful, but when the pinner starts to look around the blog, she sees allll different kinds of posts like about the blogger’s last vaca, their makeup routine, and more. The pinner, feeling a bit disappointed because they wanted more from the blogger, goes back to Pinterest.
Scenario 2: Pinner comes to blog B via a pin about eating high fat low carb. The blog post is super helpful, and when the pinner starts to look around the blog, she sees tons of more resources to help her eat high fat low carb. Then she even sees a freebie for a high-fat low carb meal plan. She’s thinking, “Woah! This is exactly what I was looking for!” and she sticks around the blog, opt-in for the freebie, and even looks to see how else she can learn/work with this person.
Do you see the difference here?
There is power in having a clearly defined message. If your blog is currently all over the place, I suggest checking your google analytics to see what blog posts have resonated the most with your audience, and create more of those. See how you can narrow down your topic even more so that when someone comes from Pinterest, they’ll want to stick around.
How to optimize your blog for Pinterest traffic Step 4: Make sure each blog post has a clear call to action for the reader to take (opt-in).
We talked about having an opt-in and where to put the opt-in, but is it super clear that the blog post has a specific call to action for the reader to opt-in?
People need you to actually tell them what to do, so make sure to reference your freebie in the post and tell them what’s in it for them.
How to optimize your blog for Pinterest traffic Step 5: Create Killer Content.
Your content needs to be the kind of content that is incredibly helpful for your Pinterest traffic.
Make sure your blog posts are thorough and leave your Pinterest traffic wanting to learn more from you and see what else it is you have to offer.
This post about Creating Killer Content is going to teach you how to do just that.
How to optimize your blog for Pinterest traffic Step 6: Format your blog correctly
The last and final step to optimize your blog for Pinterest traffic is to make sure your blog posts are easy to read. The kinds that perform best on Pinterest are list formats.
Remember that people are scrolling and not necessarily reading every single word. Make it easy for them by writing with small paragraphs and including sub headlines within the blog post to break up the content a bit.
See how I did that in this one?
Alright! Let’s wrap this bad boy up.
Pinterest traffic is amazing, if and only if your blog is ready for that traffic. There are some very specific tasks that you need to take so that your Pinterest traffic turns into a raving fan.
Question of the day: Have you followed any of these steps yet? Which one will you implement first?
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“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins