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Top Tips for Repurposing Your Content Without Burnout
Here are the main takeaways from today’s conversation to help you simplify your content strategy and make the most out of every piece you create:
✦ Why Pillar Content Matters
I share why creating ONE core piece of content each week (for me it’s the podcast) is the easiest way to stay consistent long-term—especially when life is full.✦ How to Turn One Episode Into Dozens of Assets
I break down how we turn each podcast into YouTube videos, short-form clips, Instagram reels, TikToks, carousels, blog posts, email newsletters, Pinterest pins, and more.✦ Tools & Tech That Make Repurposing Easy
From apps like Opus Clips to AI platforms and transcription tools like Fathom, I talk through simple systems that help you create more content in less time.✦ Choosing the Right Platforms for You
Why you don’t need to be everywhere—and a smarter strategy for deciding which platforms deserve your time, attention, and energy.✦ Search-Based Platforms That Work Long-Term
I share the long-game strategy behind using platforms like YouTube, blogs, Pinterest, and podcasts—content that keeps working for you over time.✦ Staying Consistent Through Real Life
I talk about the power of long-term consistency, and how this show has run weekly since 2017 through moves, babies, and big life changes.
Work Smarter, Not Harder: Practical Takeaways
- ✦ Pick one piece of pillar content (podcast, blog, YouTube video) to create weekly.
- ✦ Record your podcast on video so you can publish on audio + YouTube.
- ✦ Use tools like Opus Clips to automatically create short-form video clips.
- ✦ Repurpose each episode into:
- – YouTube long-form
- – YouTube Shorts
- – Instagram reels
- – TikToks
- – Facebook reels
- – Carousels with quotes from the episode
- – Instagram stories
- – Pinterest static pins + idea pins
- – A blog post
- – An email newsletter
- – Posts inside your – Facebook group
- ✦ Use AI to help draft posts or emails, but always review and edit to keep it in your voice.
- ✦ Choose 1–2 platforms to go “all in” on—especially if you have limited time.
- ✦ Prioritize search-based platforms (YouTube, Pinterest, blogs, podcasts) for long-term results.
- ✦ Stay consistent—pick the schedule you can actually keep and stick with it.
- ✦ Reuse all this content across multiple channels to work smarter, not harder.
Scriptures Mentioned in This Episode
1 Corinthians 14:33 “For God is not a God of disorder but of peace—as in all the congregations of the Lord’s people.”
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