Want to learn how to create an eBook? I got you! I’ve created a few eBooks over the years…my eBook Keto(ish): A Simplified Guide to Eating High Fat Low Carb actually crashed my site the day it launched because it was so popular. It earned $1,000 that first day and continues to sell on a daily basis (despite the fact that I haven’t done any promotion or have updated my fitness blog in almost a year).
eBooks are a great way to add value to your ideal client in a simplified format. Yes, your ideal client could probably dig through your blog and find the content, but people truly do value simplicity. By putting it all in an easy to read format, you’re saving them tons of time and energy.
In this post, I’ll share with you the vital steps necessary to create an eBook.
New here? I also have the following blogs to help you crush your Pinterest marketing strategy:
- The Secret to Using Keywords on Pinterest
- Pinterest Marketing Strategy: My Top Pinterest Hacks that Increased my Monthly Reach to 700,000 per Month
- The Ultimate Guide to Repurposing Content on Pinterest
- How to Share Instagram Pictures and Facebook Videos on Pinterest to Explode your Traffic on Social Media
- Pinterest Marketing Strategy: Tailwind Tribes
- The Ultimate Guide to Pinterest
- 6 Reasons Why You Should Use Pinterest for your Business (and How to Get Started)
- How to Create Pinterest Images that Convert: 4 Tips to Create Great Graphics for Pinterest (with Before/After Examples!)
- Exactly How I Earned $49,000 in 5 Days with my Online Course Launch
- 7 Essential Reasons Why You Need a Website (Even if Facebook is Free)
And of course, you should def register for my free masterclass where I’ll share my top secret strategies to getting new leads and sales on autopilot with Pinterest!
How to Create an eBook Step 1: Do your market research
Market research is the most important step in creating anything for your audience. What do they want? What do they need? How can this eBook provide that for them?
I have an entire post dedicated to market research to help you with this step: https://rachelngom.com/how-to-do-market-research/
How to Create an eBook Step 2: Write
How do you create an eBook? One page at a time!
A big part of my eBook was blog posts that I had already written on the topic. So that part was pretty easy. But I wanted to expand upon the topics and include some helpful macro calculations and recipes.
When you’re writing an eBook, be sure to set aside uninterrupted time every day so you can sit down and crank it out. I work in hour long chunks, so my brain stays fresh.
You can use a timer like Pomodoro to help you stay effective or simply the timer on your phone.
The more consistent you are with your writing process, the easier it will be.
How to Create an eBook Step 3: Have it Edited
I definitely suggest having a few extra sets of eyes on your content before you publish it. You can hire a professional editor via upwork.com or fivver.com if you want. I wanted the perspective of my ideal client to make sure that everything was easy to understand, so I went to my audience again.
I posted that I was looking for a few editors to help me with the book, in exchange they got the content and the final product for free.
I had quite a few people reach out that had writing/editing skills which was super helpful (honestly, I’m not the best writer and my grammar sucks).
I had three different people go through the content and I asked them to be brutal. I got some incredibly helpful feedback and was able to get some testimonials from those editors as well as more confidence that the content was awesome.
How to Create an eBook Step 4: Outsource the Design
This could take you forever if you try to do it yourself. I tried lol ?
This is def not my zone of genius and honestly, it’s a huge waste of time for me to design work. You can easily hire someone on upwork.com or fiverr.com to design eBooks for less than $100.
I suggest doing this AFTER you edit it all and you have the final draft ready to rock.
If you really want to do the design yourself, you can do it in Canva or Word, or Adobe InDesign. Canva is a pain in the tush for longer projects like an eBook though. We used Canva to create the recipe graphics within our eBook and then added them to a Word doc.
Then, we exported it to a PDF.
How to Create an eBook Step 5: Launch It
No one wants to launch to crickets, am I right?
My eBook was super successful because I involved my audience every step of the way. I set a launch date and they were ready for it.
If you don’t have a huge audience you can do a video series ala Jeff Walker’s book Launch or enlist a launch team to help you promote the book and get it out there.
There are a million and seven ways to launch. Especially with how easy it is to get in front of your ideal client with social media. Maybe have a specific launch contest using a hashtag? Giveaways? The only thing that can limit you here is your imagination.
How to Create an eBook Step 6: Deliver your eBook Via Email
There are a variety of different ways to deliver your eBook after your customer’s purchase.
We started off with a super simple PayPal button on our website and integrated it with a plugin called Easy Digital Downloads.
Since then, we’ve gotten a bit more sophisticated. Now, we use ClickFunnels for our sales page and integrate it with Stripe (a payment processing software)
Within Clickfunnels, you can integrate with your email provider, so after they purchase, they get an email confirmation with the download.
You want to make sure you have an automation set up within your email provider. We use ActiveCampaign, and this is what our automation and email look like. It’s super duper simple (the things you can do with ActiveCampaign are crazy!
We simply uploaded the PDF file to our blog and included it on a page on the blog. Within the email, we give them the link to that private page.
How to Create an eBook Step 7: Automate It
We have the entire process automated with our blog. We have free traffic coming from Pinterest and Google, and the eBook is a part of our sales funnel.
We have a ton of content here to help you get traffic from Pinterest with your blog, def check out the following posts to help you:
If the eBook is selling well on your blog, you can absolutely put it on Amazon and It will keep selling there.
Amazon does all the advertising for you, so they will take a chunk of the profits (a hefty chunk lol).
“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins