You can listen to the full episode here 🡻
- 0:00 – Welcome and about Martha’s work
- 1:21 – How to stay on the edge of marketing best practices and strategies
- 2:34 – Top current trends in marketing and content creation (it’s not just about social media!)
- 5:36 – Simple email marketing strategies to connect with your audience regularly and authentically
- 7:33 – Ways to build connection with your audience through events, videos, and impactful storytelling
- 11:30 – How in-person events and experiences can supplement your online coaching and teaching
- 18:51 – Funnel building and lead generation strategies to test in your business
- 22:42 – How to study and deeply understand your ideal client (hello surveys and segmentation!)
- 26:10 – Trusting God and practicing patience in waiting on guidance around my next step
Want to learn about how our Impact Partnership can help you create a thriving business that also makes a meaningful impact? DM me over on Instagram: @shesmakinganimpact
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Building Authentic Human Connections: Essential Strategies for Today's Online Business Owners
Dive into the heart of our discussion with these key takeaways and valuable insights from today’s episode, each one a gem of wisdom for transforming your approach to faith, marketing, and personal growth.
Navigating Social Media Changes:
Staying ahead in coaching requires adapting to the ever-evolving social media landscape, emphasizing current trends like short-form videos.The Power of Human Connection:
In an age dominated by AI, forging authentic, human connections with your audience is crucial for standout content.Content Creation through Faith:
Let your faith guide your content strategy, focusing on messages you feel divinely inspired to share.Email Marketing Essentials:
Utilize email marketing to share personal stories and podcast content, creating a more intimate connection with your audience.Impact of Live Events:
Hosting live events fosters stronger bonds and memorable experiences, enhancing the community feel among participants.Storytelling in Marketing:
Share personal, relatable stories to create deeper connections with your audience, making your marketing more genuine and effective.Effective Client Surveys:
Use surveys to understand and segment your audience, tailoring your services and communications to meet their specific needs.Leveraging Facebook Ads:
When used strategically, Facebook ads can amplify your reach, but it’s crucial to understand your audience and conversion rates first.Trends in Online Marketing:
Focus on deeply understanding your ideal client, tailoring your marketing strategies to their specific needs and desires.Spiritual Guidance in Business:
Align your business decisions and practices with your faith, seeking spiritual guidance for a more fulfilling entrepreneurial journey.Sharing Personal Experiences:
Openly sharing your personal challenges and lessons can significantly enhance your connection with your audience.
Connect with Martha:
- Website: www.marthafry.com
- Podcast: Weight Loss With God
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