- LINKEDIN is a helpful tool in making powerful connections.
- LINKEDIN is not only for people in business but for creative people as well.
- You aren’t just sending an email or a resume, but you’re also creating brand recognition.
- On LINKEDIN you can also build a portfolio of recommendations, and testimonials.
- Using the search feature along with keywords you can find new clients or services.
- You can be very specific in your LINKEDIN search.
- Sending a message on LINKEDIN is better than cold calling because you have access to so much information available on their LINKEDIN profile.
- Greeting messages should be very personal not just a generic copy and paste message.
- Offer value when reaching out to someone, when it is possible.
- When just starting out posting 3 times a week is a good goal.
- Make sure you are posting content relevant to your industry.
- If you have a podcast or a blog, share your episodes just like you would on Instagram or Facebook.
- “Hang out and engage” with people on your own content and other people’s content as well.
- The LINKEDIN algorithm could bring 4 times as much traffic by engaging with other people.
- Spend 20 minutes a day looking through your feed and see what is trending.
- Using bigger hashtags on LINKEDIN can help generate extra traffic.
- When you comment on a post it gets pushed to the top and then next person to comment will see your comment and see your title and information.
- People engage on LINKEDIN at different times so don’t be afraid to repost a good piece of content more than once, to open it up to new audiences.
- One minute is a good time parameter for video content on LINKEDIN to maximize engagement and making new connections.
- The call to action on LINKEDIN is “make a connection” instead of subscribe or follow like it is on other social media.
- Make sure you have a professional looking profile picture on your LINKEDIN profile that might also give a feel for your personality.
- Have a cover photo that also presents some more of your information, your cover photo is one of the first things people are going to see.
- Take your headline as far as you can, make it bold and make it stand out.
- If you have a social media manager, having them do some of the engaging can be very helpful in staying consistent.
- (1:30) A Little more about Megan.
- (4:50) Using LINKEDIN to form relationships in any field or business.
- (6:25) Some of the different tools and features of LINKEDIN.
- (7:30) Ways to find new clients on LINKEDIN.
- (9:10) Making a connection with a potential client.
- (10:30) Making an authentic, personal connection on LINKEDIN.
- (11:35) What kinds of things to post and how often to post.
- (13:15) Engaging on LINKEDIN to create a domino effect.
- (14:45) Ways of engaging on LINKEDIN and keeping up with trends.
- (16:30) Using hashtags on LINKEDIN.
- (17:33) Engaging with trending posts.
- (19:55) Reposting good content to find new audiences.
- (22:10) Creating good video content.
- (24:15) The buzz word on LINKEDIN is all about making connections.
- (27:30) Changing and updating an old profile.
- (29:00) Using a cover photo to explain who you are and what you do.
- (29:45) Updating your headline.
- (32:00) Delegating some of the LINKEDIN tasks.
“I like to take the avenue of starting the connection.”
“I like to use the rule of five, I typically post Monday thru Friday.”
“Hang out and engage.”
“I always say to leave your two cents.”
“There’s different people on the platform at different times, every single day.”
“Video, I still think performs better than anything else.”
“Put a profile picture that’s not you cropped out next to your best friend.”
“LINKEDIN is ever-changing.”
“If I put out something and it helps one person, that’s going to build, and build, and build.”
Books Mentioned in this Episode:
Connect with Megan Stratton:
PODCAST: The Unshaken Podcast