You can listen to the full episode here 🡻
Hey hey 🤩
Welcome to this week’s episode of the She’s Making an Impact Podcast, where Rachel is joined by the incredible Tara Counterman to talk about the power of PodFunnels for creating unlimited sales opportunities.
Tara is not only the CEO of CEO Power, a weekly podcasting agency, but also a master of PodFunnels that will blow your mind! You won’t want to miss this episode.
Tara’s journey started in network marketing, but she quickly realized the value of building an online audience through the Impact Blogging Academy. She’s now sharing her expertise with the world and we couldn’t be more excited to have her on the show!
The Importance of having an Evergreen way of selling your products
Evergreen products are available for purchase year-round, unlike limited-time offers.They can be digital products like courses, e-books, or online memberships.
Rachel and Tara talk about the fact that Evergreen products can save time and resources for a business, as they don’t need constant updates, they can also easily be marketed through email campaigns, social media, and paid advertising.
It’s important to consider the target audience, pricing, and unique value proposition when creating an evergreen product.
Monitoring and optimizing performance is important to ensure they continue to generate revenue and provide value.
While evergreen products are valuable, it’s important to innovate and update products to stay competitive and meet changing customer needs.
What are some examples of evergreen products that you have purchased or considered purchasing, and why do you find them valuable?
Have you ever created an evergreen product for your own business or considered doing so?
Related post: Want some awesome Passive Income ideas as a Service Based Business? I got you! listen here
Pod funnel strategy
Have you ever heard of a “pod funnel”? It’s a fancy term for a marketing strategy where you create a small group, or “pod,” of potential customers who are interested in a specific product or service. The goal is to provide a more personalized and targeted marketing experience for these potential customers, which can lead to more sales.
Tara explains that she has found that pod funnels work especially well for high ticket offers, which are products or services with a price point over $1,000. By creating a separate pod funnel for each high ticket offer, you can tailor your marketing message and approach to the specific needs and interests of the potential customers who are interested in that particular offer.
So, what’s the secret to creating a successful pod funnel for a high ticket offer? According to Tara, it’s all about building a community and providing value to the members of the pod. This means offering educational content, exclusive resources or experts, and facilitating conversations between members of the pod. By doing this, you create a sense of exclusivity and urgency around the offer while building trust and credibility with potential customers.
What are some other ways you think businesses can provide value to potential customers through a pod funnel?
Related Post We had such a great podcast about the importance of building community recently! To listen, click the button below 🤗
High-ticket offers
Rachel and Tara discuss the importance of High Ticket Offers in business as they typically have a higher price point, requiring a significant investment from the customer. The Pod Funnel process is an evergreen way to sell products effectively. It breaks down the sales process into an audio series that potential customers can listen to before they even talk to you. This saves time and helps answer any questions they might have. Plus, each high-ticket offer gets its own customized Pod Funnel to make it even more appealing.
Another cool thing about using a Pod Funnel for high ticket offers is that it can help you build a community and establish trust with potential customers. By providing value and creating a personalized experience, you can make them feel more exclusive and important. And when it comes to big purchases, like high ticket items, trust and credibility are super important. So, overall, the goal of a Pod Funnel for high ticket offers is to create a sense of urgency and exclusivity around the offer. Makes sense, right? 🥳
Have you ever used a Pod Funnel to sell high-ticket offers? How did it work for you?
What are some ways you establish trust and credibility with potential customers before selling them a high-ticket offer?
Want to know how we’ve built a million dollar business while I work 20 hours/week? Check out my free video here
Want a sneak peak into my high-ticket offers? Click the button below.
What it means to make an impact
We finish by asking Tara how about what it means to make an impact.
She shares that for her, making an impact is about helping one person to better their lives, especially working with moms and families and seeing the generational benefits that happen with small changes.
Questions:
So, have you implemented any of these practices in your business yet?
If not, which one do you think will benefit you the most?
What are some ways you can create a sense of exclusivity and urgency around your high-ticket offers?
Comment below =)
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Take action!/Next steps
Action items:
- Consider creating evergreen products for your business. Evaluate your target audience, unique value proposition, and pricing before developing and launching them.
- Monitor and optimize the performance of your evergreen products to ensure they continue to generate revenue and provide value. Innovate and update them regularly to stay competitive and meet changing customer needs.
- If you have high-ticket offers, consider using a pod funnel strategy to provide a personalized and targeted marketing experience for potential customers. Focus on building a community, providing value, and establishing trust and credibility to create a sense of urgency and exclusivity around the offer.
- Reflect on how you can make an impact in your business by helping others. Identify ways to better the lives of your target audience, and strive to see generational benefits from the changes you make.
- Listen to related podcasts or read related posts to continue learning and gaining new ideas for your business.
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