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3 Essentials Every Aspiring Author Needs to Know
If you’re dreaming of writing a book that actually gets published and impacts lives, you’ve gotta get these three things right. Will breaks down what every publisher looks for—and how you can start building a solid foundation for your message.
- ✦ The Truth About Imposter Syndrome – Will gets real about the fear most writers face and how to move forward even if you’re scared of failing or not being “good enough.”
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✦ The 3-Legged Table Publishers Look For
- You need platform, concept, and content to stand out in publishing. Will breaks it down so you can see where to focus your energy.
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✦ From Memoir to Message
- How to use your story in a way that serves your audience—not just venting on the page, but truly offering value and transformation.
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✦ Writing with Literary Hospitality
- Think of your book like hosting guests in your home. Are you welcoming, engaging, and thinking of the reader? This one shift changes everything.
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✦ Book vs. Lead Magnet
- Will explains the difference between writing a book to actually make an impact vs. just using it as a quick lead magnet. If you’re gonna write a book, make it a good one!
Practical Takeaways: Writing & Publishing That Makes a Difference
- ✦ Platform isn’t just numbers – It’s about engagement and community. Build trust in your niche, even if your following is small.
- ✦ A good concept doesn’t have to be brand new – Bring a fresh lens or your personal experience to timeless topics.
- ✦ Get feedback early and often – Don’t wait until your book is “perfect” to show it. The earlier you get input, the better your book will be.
- ✦ Structure chapters with a “personal-universal-personal” flow – Start with your story, expand to the reader’s experience, then wrap with a takeaway or principle.
- ✦ Don’t do it alone – Writing is hard. Publishing is harder. You need a community or coach to walk with you through the process.
Scriptures Mentioned in This Episode
Philippians 2:3-4 – “Do nothing out of selfish ambition or vain conceit. Rather, in humility value others above yourselves, not looking to your own interests but each of you to the interests of the others.”
Philippians 2:12-13 – “Therefore, my dear friends, as you have always obeyed—not only in my presence, but now much more in my absence—continue to work out your salvation with fear and trembling, for it is God who works in you to will and to act in order to fulfill his good purpose.”
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