How to Tell Your Brand’s Story with Authenticity (with Brooke Kehl) – Episode 531

In this episode, I’m chatting with Brooke Kehl, the marketing director of the nonprofit EEM, a Bible publishing and distribution organization. Brooke shares her unique journey from studying theology and communications to working in nonprofit marketing.

We dive into storytelling as a key tool for mission-driven marketing, discuss the power of sharing personal transformation stories, and explore how Christian entrepreneurs can leverage storytelling to better communicate their brand message. Brooke also shares impactful stories from the field, offering insights into storytelling that inspires faith and connection.

You can listen to the full episode here 🡻

Check Out Related Podcast Episodes:

✦ Transforming Life through the Power of Faith and Scripture (With William Wood)

✦ Multiplying Your Money With Biblical Principles (Tips for Christian Entrepreneurs)

✦ The Power of Positive Leadership and Leading in Faith (With Jon Gordon)

✦ Essential Conversations on the Bible and Beyond: Debunking Myths, Uncovering Truths (With Abdu Murray)

✦ Apologetics Basics: Answers for Skeptics

✦ Can You Trust the Bible? Here’s the Proof

How to Tell Your Brand’s Story Like a Pro

Storytelling is one of the most powerful tools in marketing—especially for mission-driven brands. Brooke Kehl shares her insights on how to craft stories that resonate, connect, and inspire action.

✦ Marketing in the Nonprofit World
Brooke discusses how storytelling is at the core of nonprofit marketing, highlighting the importance of sharing personal stories rather than just numbers.
✦ Collecting Authentic Stories
Tips on gathering powerful stories include keeping the process simple, focusing on key moments, and using a structured format to ensure clarity.
✦ Storytelling for Christian Entrepreneurs
Brooke shares how entrepreneurs can incorporate storytelling techniques to clearly convey their brand’s mission and connect with their audience on a deeper level.
✦ Lessons Learned from the Field
Brooke shares stories of transformation from EEM’s work, including the powerful story of Zara and Yasser, highlighting how encountering Scripture changed their lives.
✦ Practical Tips for Recording Stories
Brooke and Rachel discuss the importance of capturing audio and video in a controlled environment to ensure clarity and impact.

Practical Takeaways: How to Use Storytelling to Make an Impact

✦ Structure Your Story—Follow the template of life before the transformation, the encounter, and life after the change to create compelling narratives.
✦ Keep It Simple—Use straightforward questions to gather stories, such as “What was life like before?” and “What changed after?”
✦ Focus on the One—Highlight personal stories rather than just statistics to create a human connection.
✦ Prepare for Story Collection—If recording, make sure the environment is quiet and have a good microphone to avoid background noise.
✦ Balance Story and Numbers—While numbers are useful, personal stories resonate more deeply. Combine both for maximum impact.

Please Leave a Subscribe and leave a Review📣

If you enjoyed this episode please please consider leaving a review. Podcast reviews are one of the best ways to support your favorite shows. Not only do they help promote the show, but they also give other potential listeners an idea of what the show is all about.

Take a screenshot of your review and send it to us at [email protected] and we will send you a gift as a way to say thank you.

Merci Beaucoup🤩

Watch Full Episode:

0 Shares

Thanks so much for listening! Comment below with your #1 takeaway!

To help out our show I would love it if you would subscribe and leave an honest review on iTunes. Your ratings and reviews really help the show, and I read every single one!

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Rachel Ngom is the host of the She’s Making an Impact Podcast. She is a business and lead-generation expert, helping purpose-driven entrepreneurs create more freedom in their businesses so they can spend time on what matters most.

Rachel went from being on food stamps with negative $400 in her checking account to a millionaire by 34 while working 20 hours/week. She now helps others do the same with her signature courses and programs.

Rachel has lived in Kenya and Senegal, got married in Morocco, and spent 2 years in France.

SUBSCRIBE TO THE SHOW

Please hit subscribe on your fave podcast app below – it’s a big help for our show and our mission to make an impact ❤️

And we’d love it if you left a review too! Not only do they help promote the show, but they also give other potential listeners an idea of what the show is all about.

Take a screenshot of your review and send it to us at [email protected] and we will send you a gift as a way to say thank you. 🤩