How to Tell Your Brand’s Story with Authenticity (with Brooke Kehl) – Episode 531

In this episode, I’m chatting with Brooke Kehl, the marketing director of the nonprofit EEM, a Bible publishing and distribution organization. Brooke shares her unique journey from studying theology and communications to working in nonprofit marketing.

We dive into storytelling as a key tool for mission-driven marketing, discuss the power of sharing personal transformation stories, and explore how Christian entrepreneurs can leverage storytelling to better communicate their brand message. Brooke also shares impactful stories from the field, offering insights into storytelling that inspires faith and connection.

You can listen to the full episode here 🡻

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✦ Transforming Life through the Power of Faith and Scripture (With William Wood)

✦ Multiplying Your Money With Biblical Principles (Tips for Christian Entrepreneurs)

✦ The Power of Positive Leadership and Leading in Faith (With Jon Gordon)

✦ Essential Conversations on the Bible and Beyond: Debunking Myths, Uncovering Truths (With Abdu Murray)

✦ Apologetics Basics: Answers for Skeptics

✦ Can You Trust the Bible? Here’s the Proof

How to Tell Your Brand’s Story Like a Pro

Storytelling is one of the most powerful tools in marketing—especially for mission-driven brands. Brooke Kehl shares her insights on how to craft stories that resonate, connect, and inspire action.

✦ Marketing in the Nonprofit World
Brooke discusses how storytelling is at the core of nonprofit marketing, highlighting the importance of sharing personal stories rather than just numbers.
✦ Collecting Authentic Stories
Tips on gathering powerful stories include keeping the process simple, focusing on key moments, and using a structured format to ensure clarity.
✦ Storytelling for Christian Entrepreneurs
Brooke shares how entrepreneurs can incorporate storytelling techniques to clearly convey their brand’s mission and connect with their audience on a deeper level.
✦ Lessons Learned from the Field
Brooke shares stories of transformation from EEM’s work, including the powerful story of Zara and Yasser, highlighting how encountering Scripture changed their lives.
✦ Practical Tips for Recording Stories
Brooke and Rachel discuss the importance of capturing audio and video in a controlled environment to ensure clarity and impact.

Practical Takeaways: How to Use Storytelling to Make an Impact

✦ Structure Your Story—Follow the template of life before the transformation, the encounter, and life after the change to create compelling narratives.
✦ Keep It Simple—Use straightforward questions to gather stories, such as “What was life like before?” and “What changed after?”
✦ Focus on the One—Highlight personal stories rather than just statistics to create a human connection.
✦ Prepare for Story Collection—If recording, make sure the environment is quiet and have a good microphone to avoid background noise.
✦ Balance Story and Numbers—While numbers are useful, personal stories resonate more deeply. Combine both for maximum impact.

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Rachel Ngom is an entrepreneur passionate about the nations, having lived on three continents.

She hosts the Christian Entrepreneurs Rise Up podcast with over 500 episodes, empowering faith-driven entrepreneurs to build profitable businesses that serve God’s Kingdom.

Starting her first online business in 2012 and serving over 10,000 students, she grew it into a seven-figure company. In 2023, God called her to lay down that business and dedicate herself fully to ministry, exposing the dangers of New Age and worldly strategies in the Christian marketplace.

Now studying at the Global School of Supernatural Ministry and Global Awakening Seminary, she has witnessed Jesus’ healing power firsthand.

Her mission is to help Christian entrepreneurs fund the Kingdom, give generously, go on missions, and follow God’s call to make a lasting impact.

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