Takeaways
- John says you need to understand how to optimize your website for the users who are seeking out your products and services. The ones who don’t know your brand or who you are, they’ll type in keywords. And if you’re not showing up in the searches, you’re missing out on potential clients!
- A keyword is a phrase that people will type out when searching for something. John says there are several different forms of keywords, exact match keywords, broad term keywords, long tail keywords, etc.
- You want a variety of keywords. John says you want your SEO to optimize and catch people at different stages and keywords to hit them at different stages.
- “You need to know which keywords have volume, and which ones work for each piece of content.
- You start off with the broad term content piece, and within that you want to have clusters of content that support that main broad term.\
- John says there are so many tools to use for SEO:
- Free Tools:
- Google Search Console
- Google Analytics
- Paid:
- Uber Suggest
- Keyword Tool IO
- Free Tools:
- You start off with the broad term content pieve, and within that you want to have clusters of content that support that main broad term.
- Keywords vs. authority. John says to look who are the first 10 listings ranking for your keyword. This will determine if you should try to rank on those.
- Backlinks in the digital world, are very important. If someone mentions you and adds links back to your website, it is essentially promoting you from their site back to yours. Jon recommends link building campaigns for building your back links.
- Look at your current state, where your competitors are, and what it would take to surpass them so you can outrank them.
- You need to figure out what’s important for your industry and business to find what’s important for YOUR audience so you can resinate with them at the different stages of their buying cycle.
- What Jon recommends you should have in your blog post to rank:
- Keyword rich headline.
- Doing research to find what your audience is looking for before writing.
- Since the pandemic, SEO has gotten more competitive. More competition means you need to stand out. Jon says to look at the hard ways to get things done. You may need someone who knows what to do- in that keyword research phase, you need to figure out how to stand out.
- Johns advice: Take action, try, take quick wins, learn the SEO space and play around with your keywords! SEO is all about variations, adjustments and monitoring. The whole process is monitor and improve!
Highlights
- (1:20) A little more about John and how he got started in SEO.
- (2:04) What is SEO and why is it important?
- (2:42) What are keywords?
- (3:40) Different types of keywords.
- (4:35) Examples of how to vary your keywords on your website.
- (7:20) SEO tools to use.
- (8:33) What are you looking for in terms of search volume?
- (9:45) Are keywords better when they have competition?
- (11:13) Backlinks- what are they and why they’re important for SEO.
- (15:03) Why certain websites rank higher than others.
- (15:30) Other kinds of content you should be creating.
- (16:58) What you should have in your blog post to rank.
- (18:03) What has changed in SEO in the past few years?
- (21:15) More SEO tools you should use!
- (22:47) How long does it take to see results for SEO?
- (25:01) One of John’s favorite books?
- (26:24) What does it mean to Jon to make an impact.
- (27:21) Where to connect with Jon?
Quotes
“You need to understand how to optimize your website for the users who are seeking out your products and services.”
“Google is smarter than you think.”
“You need to know which keywords have volume, and which ones work for each piece of content.
“It’s a lot easier to go after low volume low competition”
“Look at your current state, where your competitors are, and what it would take to surpass them so you can outrank them.”
“You want to be where people are investing money”
“Monitor and improve!”
“You need to endure some pain to have wins”
Resources
Connect with John:
Website: localseosearch.ca
SEO Tools Mentioned in the episode:
Books Mentioned in this episode:
Watch Full Episode:
