Secrets to Avoiding Burnout and Prioritizing Boundaries (with Racheal Cook): Episode 284

As an award-winning business strategist, host of the Promote Yourself to CEO podcast, and best-selling author, Racheal Cook is on a mission to end entrepreneurial poverty for women. Over the last 12 years, she has helped thousands of female entrepreneurs design predictably profitable businesses without the hustle and burnout that doing #allthethings inevitably accomplished. 

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  • Racheal shares how she had 10 panic attacks in 10 weeks. She was driving back to Atlanta having a panic attack. Her anxiety came to the forefront and she had adrenal fatigue. Her body stopped functioning because she was trying to do allll the things.
  • When Racheal decided she wasn’t going to go back to her 6-figure career, there were a lot of changes. Her and her husband downsized their whole lifestyle, and her family was concerned about the decision. The problem was she built her career path on everyone else’s definition of success for her, and never took the time to define what success actually looked like for her.
  • She took a year to decide what she wanted her life to look like, and that’s when she gained back control of her life and what she wanted her career to be.
  • Shift your focus to happiness and health, not only financial growth. Money amplifies what you already have. You have to find out the fulfillment and personal success definition first.
  • Racheal shares that when she made the decision to quit her corporate job, she learned that it was okay to take time away from her family. She set boundaries to focus on her own needs. She said that when you’re going through a big identity shift, you need to focus on what you want. She created these boundaries so she could build a life of success by her own definition. If you are pushing against a status quo, of your families, friends, whatever, sometimes you have to put space between you and the criticism.
  • When Racheal was starting her own business, she first started bringing her old work habits into the business. She quickly realized that she didn’t have to work 24/7. She kept her business going even while pregnant with twins, and shifted to set herself up for a 25 hour work week. This meant outsourcing her scheduling, book keeping, and getting a babysitter and an assistant.
  • There are more options out there than working 40 hours a week.
  • Racheal shares some top tips to avoid burnout:
    • Have a model calendar.
    • Make sure you find people to support your vision, not force you into their vision.
    • Surround yourself with people who know what you’re trying to create.
  • Find a mentor that has the life you want. You don’t want to follow a role model who doesn’t have your dream life. Find that coach that models the life you want, not someone who works and grinds 24/7.


  • (1:45) A little more about Racheal.
  • (2:06) How burnout helped Racheal become an entrepreneur.
  • (4:10) What is clinical burnout?
  • (6:30) What Racheal changed after her burnout.
  • (8:22) Why it is so important to take time to decide what success looks like for YOU!
  • (10:14) Strive to be happy.
  • (10:50) Money does not equal happiness.
  • (14:06) How to get past criticism from your family and friends.
  • (16:30) How Racheal set herself up for a flexible, short work week.
  • (19:52) A breakdown of her 25 hour work week
  • (22:41) American workweek vs. other countries.
  • (23:20) Top tips to avoid burnout and balance your life.
  • (29:20) Racheal’s top book recommendations.
  • (30:13) What does it mean to Racheal to make an impact?
  • (30:56) Where to connect with Racheal.


“Strive to be happy.”

“Money is just an amplifier.”

“I didn’t want to have to choose between my career and becoming a mom.”

“Figure out the vision of your life, what you want, and then build your business around that.”

“I’d rather be able to impact a few people in really meaningful ways, than focus on follower count.”


Connect with Racheal:

Podcast: Promote Yourself to CEO

Instagram: @Racheal.Cook

Books mentioned in the episode:

Essentialism by Greg McKeown

Watch Full Episode:

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Hey! I’m Rachel. I’m a former Big Ten volleyball player turned entrepreneur and professional cheese taster (kidding–but that would be a sweet job).

I’m a Pinterest strategist for female entrepreneurs who are sick of struggling on Facebook & Instagram and want to automate their traffic and get more leads on autopilot. I’ve used Pinterest to increase my blog traffic by 34,000/month…for free!

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