You can listen to the full episode here 🡻
- 0:00 – Welcome and overview of Rachel T’s work
- 2:17 – What is disruption and what does it mean to use disruption in marketing?
- 7:57 – Key marketing and content trends emerging in the online business industry.
- 10:18 – The 3 must-have elements of a great short form video
- 11:38 – Top platforms to use for growth, engagement, and lead generation
- 13:32 – Important metrics to pay attention to (that you might be forgetting about)
- 14:38 – Best tips for building brand awareness + how this differs from brandING
- 17:03 – Biggest mistakes made on the entrepreneurial journey
- 18:20 – Book recommendations + what it means to make an impact
Want to learn about how our Impact Partnership can help you create a thriving business that also makes a meaningful impact? DM me over on Instagram: @shesmakinganimpact
Check Out Related Podcast Episodes:
Empowering Insights on Disruption, Branding, and Online Marketing Success
Explore Rachel’s expertise on harnessing the power of disruption, mastering the art of online branding, and navigating the dynamic landscape of digital marketing for unparalleled business growth and personal empowerment. In this jam-packed episode we cover:
Embracing Disruption:
Rachel discusses the positive aspects of disruption in business and personal life, stressing how it can lead to growth and strength.The Journey from Stability to Entrepreneurship:
Rachel shares her story of leaving a secure corporate job to follow her passion for marketing and brand strategy, a leap of faith that echoes the boldness of David facing Goliath.Strategic Growth and Connection:
The focus of Swag Strategy Solutions on empowering small business owners, particularly women, to achieve growth through strategic planning and deep connections.The Art of Short-Form Video Content:
Insights into the trend of increasingly shorter attention spans and how to effectively use short-form videos for branding and engagement.Perspective on Challenges:
Rachel encourages viewing challenges as opportunities, akin to the biblical perspective of finding strength in trials.Building Brand Awareness:
Rachel emphasizes the importance of understanding your brand before branding, recalling the wisdom of Solomon in building a foundation on understanding and knowledge.Learning from Mistakes:
An honest reflection on past mistakes and how they have shaped her approach to business and brand strategy.
Connect with Rachel Thibodeaux:
- Website: https://www.swagstrategy.com/
- TikTok & Pinterest: @swagstrategist
- Instagram: @rachel.theswagstrategis
- Get Her Cheat Code: Hook Your Customer to Sell Your Thing Cheat Code
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