Takeaways

• A content strategy is essential for any business or brand that wants to succeed in the digital space.
• Identify your target audience and create content that resonates with them.
• Choose the right social media platforms based on your target audience and your brand’s goals.
• Create consistent content that aligns with your values and brand message.
• Use a mix of different types of content, such as video, graphics, and written content.
• Measure the success of your content strategy using analytics and key performance indicators (KPIs).
• Stay up-to-date with the latest trends and changes in the social media landscape.
• Engage with your audience by responding to comments and messages.
• Be authentic and genuine in your content and interactions with your audience.
• Continuously evaluate and adjust your content strategy based on data and feedback.

Highlights

• 0:04 – Introduction
• 0:39 – Discussion of Ramona’s goals and focus on strategy
• 3:00 – Building an audience through organic content creation strategies (SEO and Pinterest)
• 5:26 – Using Trello and Google Docs to organize content
• 6:02 – The importance of consistency, branding, and collaborations in building a community
• 8:02 – Discussion of offering a service of organizing clients’ pantries and posting about it for immediate revenue.
• 8:58 – Outlining two paths for moving forward: offering a signature program vs offering organizing services
• 14:54 – Website audit and how to create effective calls-to-action

Quotes

• “Your content strategy is going to be the foundation of your digital marketing. It’s going to be what’s going to attract your target audience, engage with them, and convert them into paying customers.”
• “The biggest mistake people make when it comes to content is not knowing who their target audience is and not creating content that’s going to resonate with them.”
• “When it comes to choosing your social media platforms, you want to make sure that you’re where your audience is.”
• “Your content should always align with your values, your message, and your brand.”
• “Video content is king right now. It’s important to incorporate video into your content strategy.”
• “It’s important to track your analytics and measure your KPIs to make sure that your content strategy is working.”
• “Engaging with your audience is key. You want to make sure that you’re responding to comments, messages, and being authentic in your interactions.”
• “You want to make sure that you’re constantly evaluating and adjusting your content strategy based on data and feedback.”

Resources

Connect with Ramona Taylor:

Instagram: @_Moonandsunwellness
Website: http://ramonathewellnesscoach.com