3 Pillars to Successful Social Ads (with Traci Reuter): Episode 114

On this episode we're talking all about social ads with special guest, Traci Reuter! If you've struggled with social media and gaining traction, this is the episode for you!

Takeaways

Traci talks about how the more engaged their audience was, the more they converted.
3 Pillars of Successful Social Ads
- 1. Audience Building
- 2. Engagement (The Know, Like, Trust, and Remember Factor)
- 3. Conversion Campaigns

Random doesn’t work. Traci says that engaging your ideal clients is a KEY takeaway. If your content is random, it won’t attract any set group of people. People will relate to you if your content is really straight forward IN your niche.

Traci talks about engagement ads that work really well are: Videos, testimonials, GIF, very video focused.
Remember that attracting clients is not a sprint. It’s a marathon. You have to take the necessary steps for people to know like trust and remember you.
One key takeaway that Traci tells us, is that you need to take the leap in investing in Ads. It is scary. However, by spending money, you will be able to attract an audience that you never would have gotten in front of.
Don’t compare your business to someone else. Just because one person you follow spent $10K on ads, doesn’t mean you’re necessarily ready for that. You have to make an investment using the data from YOUR business, no one else. You have to get the data that is unique to your own situation, and you will soar.
You want to have a plan to be in front of your ideal clients without spamming them, but by simply adding value to them.
Traci says that she journals every single day. She shares that it’s such a safe place in her business. She also sees a therapist, which she says really helps her to let out the emotions that are tough in her life, so she can give more of herself in her family and business.

Highlights

(1:18) A little more about Traci.
(2:40) About Traci’s agency: who they help, what they do, and what her team looks like
(5:15) How to build a foolproof strategy to engage ideal clients.
(6:05) 3 Pillars of Successful Social Ads
(8:20) Examples of ads and campaigns that Traci would run for her clients.
(11:01) Engagement content.
(13:33) What should your Ad Budget be?
(17:25) Spending money to make money, and why you HAVE to trust it.
(21:45) Why you have to adapt your budget and circumstances to YOUR data and business.
(22:30) When are people ready to buy? (The 24 hour clock example)
(25:50) The importance of Serving over selling.
(30:10) Using your CONTENT to build your following.
(31:16) A big mistake Traci sees people making on Ads.
(33:34) How does Traci manage everything? (And her morning routine!)
(39:37 What’s the best book Traci’s ever read?
(40:45) What does it mean for her to make an impact: Her uncle- his story about risking everything to be an entrepreneur.
(42:50) What’s next for Traci?
(43:47) Where to connect with Traci.

Quotes

“If you’ve got a limited budget, video ads are great”
“Know, like, trust, and remember”
“Begin with the end in mind… and work backwards”
“This is a marathon, not a sprint”
“You don’t want to just reach out when you want to sell”
“The longer the runway, the more successful the launch”
“Prioritize health over business”

Resources

Connect with Traci:

Sunlight Digital
Facebook: https://www.facebook.com/SunlightDigital
Instagram: https://www.instagram.com/sunlightdigitalagency/
Twitter: https://twitter.com/SunlightAgency
Youtube: https://www.youtube.com/@SunlightAgency
Linked In: https://www.linkedin.com/in/tracireuter/
email address: [email protected]

Books:

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey and Simon & Schuster Audio
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk
The Road Less Stupid by Keith J Cunningham

Watch Full Interview:

0 Shares

To help out our show I would love it if you would subscribe and leave an honest review on iTunes. Your ratings and reviews really help the show, and I read every single one!

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Rachel Ngom is an entrepreneur passionate about the nations, having lived on three continents.

She hosts the Christian Entrepreneurs Rise Up podcast with over 500 episodes, empowering faith-driven entrepreneurs to build profitable businesses that serve God’s Kingdom.

Starting her first online business in 2012 and serving over 10,000 students, she grew it into a seven-figure company. In 2023, God called her to lay down that business and dedicate herself fully to ministry, exposing the dangers of New Age and worldly strategies in the Christian marketplace.

Now studying at the Global School of Supernatural Ministry and Global Awakening Seminary, she has witnessed Jesus’ healing power firsthand.

Her mission is to help Christian entrepreneurs fund the Kingdom, give generously, go on missions, and follow God’s call to make a lasting impact.

SUBSCRIBE TO THE SHOW

Please hit subscribe on your fave podcast app below – it’s a big help for our show and our mission to make an impact ❤️

And we’d love it if you left a review too! Not only do they help promote the show, but they also give other potential listeners an idea of what the show is all about.

Take a screenshot of your review and send it to us at [email protected] and we will send you a gift as a way to say thank you. 🤩