Revolutionizing Your Brand: Expert Tips on Online Business Success (With Rachel Thibodeaux) – Episode 433

It’s time to harness the power of disruption to make an impact and grow your online business. And in this episode of our podcast, I’m bringing in Rachel Wilson Thibodeaux to help you do just that!

Rachel loves God, her husband, her fur baby, a good book, business, and chocolate. She’s an award-winning speaker, brand and marketing strategist, podcast host and Amazon bestselling author. Her book, Brand Sell Profit: Slay Your Brand, Sell Like a Champ and Profit Like a Boss has been a game changer for many entrepreneurs, marketers, and other brand builders.

Let’s jump right in!

You can listen to the full episode here 🡻

0:00 – Welcome and overview of Rachel T’s work
2:17 – What is disruption and what does it mean to use disruption in marketing?
7:57 – Key marketing and content trends emerging in the online business industry.
10:18 – The 3 must-have elements of a great short form video
11:38 – Top platforms to use for growth, engagement, and lead generation
13:32 – Important metrics to pay attention to (that you might be forgetting about)
14:38 – Best tips for building brand awareness + how this differs from brandING
17:03 – Biggest mistakes made on the entrepreneurial journey
18:20 – Book recommendations + what it means to make an impact

Want to learn about how our Impact Partnership can help you create a thriving business that also makes a meaningful impact? DM me over on Instagram: @shesmakinganimpact

Check Out Related Podcast Episodes:

Empowering Insights on Disruption, Branding, and Online Marketing Success

Explore Rachel’s expertise on harnessing the power of disruption, mastering the art of online branding, and navigating the dynamic landscape of digital marketing for unparalleled business growth and personal empowerment. In this jam-packed episode we cover:

Embracing Disruption:
Rachel discusses the positive aspects of disruption in business and personal life, stressing how it can lead to growth and strength.
The Journey from Stability to Entrepreneurship:
Rachel shares her story of leaving a secure corporate job to follow her passion for marketing and brand strategy, a leap of faith that echoes the boldness of David facing Goliath.
Strategic Growth and Connection:
The focus of Swag Strategy Solutions on empowering small business owners, particularly women, to achieve growth through strategic planning and deep connections.
The Art of Short-Form Video Content:
Insights into the trend of increasingly shorter attention spans and how to effectively use short-form videos for branding and engagement.
Perspective on Challenges:
Rachel encourages viewing challenges as opportunities, akin to the biblical perspective of finding strength in trials.
Building Brand Awareness:
Rachel emphasizes the importance of understanding your brand before branding, recalling the wisdom of Solomon in building a foundation on understanding and knowledge.
Learning from Mistakes:
An honest reflection on past mistakes and how they have shaped her approach to business and brand strategy.

Connect with Rachel Thibodeaux:

Website: https://www.swagstrategy.com/
TikTok & Pinterest: @swagstrategist
Instagram: @rachel.theswagstrategis
Get Her Cheat Code: Hook Your Customer to Sell Your Thing Cheat Code

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Rachel Ngom is an entrepreneur passionate about the nations, having lived on three continents.

She hosts the Christian Entrepreneurs Rise Up podcast with over 500 episodes, empowering faith-driven entrepreneurs to build profitable businesses that serve God’s Kingdom.

Starting her first online business in 2012 and serving over 10,000 students, she grew it into a seven-figure company. In 2023, God called her to lay down that business and dedicate herself fully to ministry, exposing the dangers of New Age and worldly strategies in the Christian marketplace.

Now studying at the Global School of Supernatural Ministry and Global Awakening Seminary, she has witnessed Jesus’ healing power firsthand.

Her mission is to help Christian entrepreneurs fund the Kingdom, give generously, go on missions, and follow God’s call to make a lasting impact.

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And we’d love it if you left a review too! Not only do they help promote the show, but they also give other potential listeners an idea of what the show is all about.

Take a screenshot of your review and send it to us at [email protected] and we will send you a gift as a way to say thank you. 🤩