Today, let’s about potential reasons why your Pinterest account may be stuck.
There are some super simple to fix mistakes you may be making that are impacting your Pinterest account.
Let’s dive in =)
Reason #1 Why Your Pinterest Account is Stuck: You aren’t Pinning Enough
The Smart Feed (Pinterest’s algorithm) values pinners who are pinning on a consistent basis.
They’ll end up showing your pins more in the Smart Feed if you are pinning on a consistent basis.
How much should you be pinning?
If you’re just starting out, I would pin 5 times per day (a mix of your content and other people’s content).
If you’re a bit more advanced, you can pin up to 30 times per day.
I know that seems INSANE, but it’s all scheduled with Tailwind so I’m not literally on my computer pinning every hour of the day.
Tailwind is a Pinterest scheduling tool that is super simple to use and I highly recommend checking it out for the scheduling feature, as well as the Tailwind Tribe feature, which will help you increase your Pinterest reach.
You can sign up for a free trial here: https://www.tailwindapp.com/i/rachelngom (affiliate link)
Reason #2 Why Your Pinterest Account is Stuck: You’re Not Using Keywords
Pinterest is a search engine, just like Google.
If you want your pins to show up, you need to make sure that you’re using keywords effectively on your Pinterest account.
BEFORE I ever write a blog post, I do keyword research to find a relevant topic that my audience is truly searching for. Otherwise, it’s a waste of time! If you don’t use the right keywords, it’s more than likely that no one is ever going to see your content.
Using keywords on Pinterest is super important because Pinterest is more of a search engine than it is a social media platform.
Using the right keywords factor in how many people will actually see your content on Pinterest.
The more niched down and specific you can get with your keywords the better.
When I niched down in my fitness business from just fitness to intermittent fasting and eating a keto diet, my blog traffic exploded from Pinterest.
By niching down and using the right keywords on Pinterest, you’ll be able to target a specific audience. #heckyes
Once you get the hang of it, it’s easy peasy to use keywords on Pinterest.
The easiest way to use keywords on Pinterest is to use simple words that fit in your niche. We are using long tail keywords to be more niche specific. Long tail keywords are just 3, 4, 5, or even 6 words together.
Some of the long tail keywords that I use in my Pinterest business are:
- How to get more leads
- Pinterest marketing strategy
- Social media marketing tips
- Female entrepreneur tips
- Social media marketing strategy
Instead of using one word such as Pinterest or Social Media, these long tail keywords that are more specific help me beat any competition and show up in the Pinterest search engine.
How do you find what people are actually searching for when it comes to your specific business?
I’ve got a free workbook right here for you to download with how to actually find what people are searching for, and then I’ll guide you through how to choose the right keywords for your business and where to put them.
Reason #3 Why Your Pinterest Account is Stuck: Your Pins Don’t Have a Call To Action
Every single time you upload a pin, you should make sure that your Pin description is keyword rich AND has a call to action.
My call to action is always to get the pinner to repin and click through to read the post.
If you give too much information away on the pin itself, the pinner doesn’t have a reason to actually read your post.
Give them enough information to pique their curiosity so they’ll want to check out the blog post.
See how I did this below:
Reason #4 Why Your Pinterest Account is Stuck: You’re Not Niched Down Enough
The riches are in the niches. You can’t be all things to all people.
If you want your Pinterest account to take off, you must be niched down.
When I was in my fitness business, I was trying to teach general health and fitness tips with little results.
When I niched down to teaching keto (high fat low carb) and intermittent fasting, my traffic exploded and my email list grew like crazy.
Think about the content that you’re posting. Is it too generic? Can you niche it down even more?
If you need help with your niche, check out this post: https://rachelngom.com/niche-market/
Reason #5 Why Your Pinterest Account is Stuck: Your Pins Suck
I don’t mean to be blunt lol, but if your pins aren’t on point, you’re not gonna get results.
You don’t have to get an art degree or anything, but you do need to know the basics of creating a great quality pin that stops your ideal clients scroll.
I call them ‘stop the scroll worthy’.
Most pinners are scrolling on their phone, and you want your image to stand out enough that your ideal client actually stops their scroll, reads the pin description, and then clicks through to the blog post.
Your pins should be:
- Have bold text
- Include a call to action
See these examples below:
And you can check out this post for more information on creating high-quality pins: https://rachelngom.com/create-pinterest-images-convert/
To sum up, if you want your Pinterest account to generate leads on autopilot, you must make sure you’re:
- Pinning consistently
- Using keywords
- Including a call to action
- Niched down
- Creating quality pins
Talk to me. Have you been making any of these mistakes? Which tip will you implement first?