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How to Use Pinterest for Business Secrets to Lead Generation

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

And of course, you should def register for my free masterclass where I’ll share my top secret strategies to getting new leads and sales on autopilot with Pinterest!

Wanna learn how to use Pinterest for business?

You’re in the right place =)

I’ve helped over 10,000 entrepreneurs get started using Pinterest for business!

Pinterest is an incredible platform for lead generation and I highly suggest you get started on it TODAY!

Why should you use Pinterest for business?

Well, how are you getting new leads in your business right now?

Facebook and Instagram are getting harder and harder to see traction on…

With Pinterest:

  1. It works for you over time
  2. Pinners come to shop
  3. Pinners have a 9% higher average income than non pinners
  4. It’s passive lead generation

Want my free crash course to using Pinterest for business?

Click the buton below to register now!

How to Use Pinterest For Business Tip #1: Know Your Niche

With anything in business, you’ve gotta niche down.

ESPECIALLY on Pinterest.

Pinners are typically looking to solve a specific problem, and when they land on your site, you want to be able to help them with that problem.

Who do you want to serve and how do you want to serve them?

Who is your ideal client?

What problem are you solving with your content?

Get super specific here.

The riches are in the niches.

We’ve served over 2,000 students inside our Pinterest marketing course, Pin with Purpose, and some of the niches are:

  • Accountants
  • Real Estate Agents
  • Dance studios
  • Podcasters
  • Lactation Experts
  • Law Of Attraction Experts
  • Leadership trainers
  • Authors
  • WordPress Experts
  • Artists
  • Fitness niches
  • Amazon shop owners
  • Etsy store owners
  • CBD and Essential Oil businesses
  • Network marketers
  • Creating An Online Quiz
  • Branding
  • Small Business Social Media Marketing
  • App owners

Related Post: How to Choose a Profitable Niche Market

How to Use Pinterest For Business Tip #2: Create Killer Content

To use Pinterest for your business effectively, you’ve gotta create killer content.

Creating quality content is so key to attracting the right clients into your business, building trust, getting more email subscribers, and eventually more sales!

When creating your content, QUALITY matters. You want to WOW your audience!! Instead of writing 5 posts that just skim the surface, try to write 1 post a week that is super in-depth.

This increases the trust between you and your audience, and they’ll want to check out more on your blog, opt-in, and potentially buy what you have to offer because they know that you provide great value!

Our goal: over-deliver and make them say WOAH.

This is what’s going to separate you from other people in your industry and create raving fans!

So how can you create quality content?

  • Write in-depth, lengthy posts. Think along the lines of ‘The Complete Guide to X’.
  • Add video, audio, screenshots, or anything that adds value and will help people engage with your audience. For example, I wrote a blog post on how to make Keto Peanut Butter Fat Bombs (which has been shared over 15,000 times btw), and I also made a video of me making the fat bombs to go with it.
  • Add content upgrades to your post. What can you offer (for free) to get people to opt-in to your email list, that relates to your content? For example, when people come to my blog for those fat bombs, they see right away that they can opt-in to get my free Keto meal plan. Your money is in your email list! You need to make sure that you have an opt-in on each and every post and they know how they can continue to work with you! Otherwise, they’ll disappear back into the internet and never see you again.

Related Post: 7 Crucial Steps to Writing Killer Blog Posts That Convert your Audience into Raving Fans

How to Use Pinterest For Business Tip #3: Create Great Pins

Yup, your pins matter!!

You should be creating a mix of static image pins, animated pins, video pins, and idea pins.

Don’t worry. You can do ALL of that inside of Canva for free.

If I can do it, you can do it. It’s legit super simple.

Here are some examples of our top-performing pins:

If you join our next free Pinterest masterclass, I’ll break down some more of our pins and share why they work so well. Save your spot here.

How to Use Pinterest For Business Tip #4: Use Keywords

Pinterest is a search engine.

That’s what makes it so powerful!

It’s not just another social media platform.

So when you use it as a search engine and use keywords effectively, you have the opportunity to dominate and show up at the top of Pinterest.

Using keywords is just adding specific words from your niche allowing Pinterest users to find the content they are searching for.

For example, if I’m searching for intermittent fasting for women, Pinterest will pull up all of the pins with those words in the pin description.

Once you get the hang of it, it’s easy peasy to use keywords on Pinterest.

The easiest way to use keywords on Pinterest is to use simple words that fit in your niche. We are using long-tail keywords to be more niche-specific.

Some of the words that I use in my Pinterest business are:

  • Pinterest marketing tips
  • Pinterest marketing strategy
  • How to use Pinterest for business
  • How to use keywords on Pinterest

Instead of using one word such as Pinterest or Social Media, these long-tail keywords will help me show up in the Pinterest search engine. 

In this example, I searched for ‘how to use keywords on Pinterest and you can see, my pin at the top right that I created a few years ago is STILL at the top of Pinterest.

Related Post: The Secret to Using Keywords on Pinterest

How to Use Pinterest For Business Tip #5: Build Your Email List

The whole goal of using Pinterest is to drive traffic to our blog, then use our blog to build our email list.

You MUST have an email list!!!

You own and control your email list.

You don’t own Facebook or Instagram.

What if your account got hacked?

The algorithm changed (yet again?)

You don’t control any of that.

Which is scary!

You don’t want to build your business on something you don’t own or control.

So you’ve gotta build your email list.

I LOVE teaching list building and I have a ton of content on how to build your email list on this blog and on the She’s Making an Impact podcast.

Related Post: Marketing Freebie Ideas


I hope you see a few simple tips you can implement right away to use Pinterest for your business.

Comment below and let me know: are you currently using Pinterest for your business? If not, why not?

how to use Pinterest for business
How to Use Pinterest for Business Secrets to Lead Generation

Hey! I’m Rachel. I’m a former Big Ten volleyball player turned entrepreneur and professional cheese taster (kidding–but that would be a sweet job).

I’m a Pinterest strategist for female entrepreneurs who are sick of struggling on Facebook & Instagram and want to automate their traffic and get more leads on autopilot. I’ve used Pinterest to increase my blog traffic by 34,000/month…for free!

Obsessed with: adventure, champagne, chocolate, and yoga pants.

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