New here? I also have the following blogs to help you crush your Pinterest marketing strategy:
- The Secret to Using Keywords on Pinterest
- Pinterest Marketing Strategy: My Top Pinterest Hacks that Increased my Monthly Reach to 700,000 per Month
- The Ultimate Guide to Repurposing Content on Pinterest
- How to Share Instagram Pictures and Facebook Videos on Pinterest to Explode your Traffic on Social Media
- Pinterest Marketing Strategy: Tailwind Tribes
- The Ultimate Guide to Pinterest
- 6 Reasons Why You Should Use Pinterest for your Business (and How to Get Started)
- How to Create Pinterest Images that Convert: 4 Tips to Create Great Graphics for Pinterest (with Before/After Examples!)
- Exactly How I Earned $49,000 in 5 Days with my Online Course Launch
- 7 Essential Reasons Why You Need a Website (Even if Facebook is Free)
And of course, you should def register for my free masterclass where I’ll share my top secret strategies to getting new leads and sales on autopilot with Pinterest!
#1 Thing All Successful Bloggers Do: Niche Down
Selecting a niche market is something that a lot of entrepreneurs get stuck on.
First, let’s start with what a niche market even is.
A niche market is the subset of the market on which a specific product is focused.
It’s critical to choose a niche market because you can’t be all things to all people.
They say, ‘the riches are in the niches’ and it’s true!
At Tony Robbins’ Wealth Mastery Event, Keith Cunningham gave the example of two car companies: Volvo and GM.
Volvo has dominated the niche of car safety, while GM tried to be all things to all people.
Volvo is growing, while GM is bankrupt. Yikes.
Keith asked, ‘what real estate do you own in the consumer’s mind’, meaning, when they think of you and your brand, what comes to mind?
It’s crucial that you select a niche market.
What is the main focus of your blog? Can you narrow it down even more?
For example, my first blog (fitwithrachel.com) used to be just all things fitness and healthy living, plus details about my life, travel, um, it was a hot mess.
But then I realized that my best performing content was around the topic of keto (high fat low carb) and intermittent fasting.
So I got rid of everything else and my entire blog focus was keto and intermittent fasting.
My traffic exploded.
My email list grew.
And my traffic is still around 50,000 page views per month, a YEAR after I stopped publishing on it.
I still make sales from that blog (sold my keto ebook twice yesterday!).
It’s because I niched down.
What do you want to be known for? What are your gifts? How do you want to add massive value?
If you’re struggling to find your niche, then read this post.
#2 Thing All Successful Bloggers Do: Post Consistently
It’s not what we do every once and awhile that matters. It’s what we do consistently.
It’s Monday morning, and every single Monday morning, know I’m going to write a new blog post.
Your audience needs to be able to count on you to do what you said you’re going to do.
You can’t just show up when it’s convenient or when you feel like it.
Need help in this area?
Read The Compound Effect by Darren Hardy.
The Compound Effect is one of the first personal development books I read when I started my first business at age 23.
It really helped me set myself up with small, seemingly insignificant actions that have led to my success today.
I remember reading 10 pages a day, as he suggested, and thinking: will this REALLY make a difference?
Looking back 8 years later, I can say that it ABSOLUTELY has and I’m so grateful for this book.
“It’s not the big things that add up in the end; it’s the hundreds, thousands, or millions of little things that separate the ordinary from the extraordinary.”
I know this can seem totally daunting at first, which is why I recommend batching content so you don’t have to necessarily write EVERY week.
For example, I’ll be going home to Chicago over Christmas and I don’t want to be working while I’m there.
I’m working harder this week to batch all my content so I can chill.
#3 Thing All Successful Bloggers Do: Add Massive Value
Going off of this last point, all successful bloggers add massive value to their audience (on a consistent basis).
Why would someone want to work with you if all you’re doing is promoting your products or offers?
Think of your business like dating.
You’re not just going to ask someone to marry you on the first date, am I right?
You’ve gotta get to know them and build a relationship first.
Are your posts just kind of skimming the surface?
Or are you going above and beyond to over deliver?
Your content should be so darn good that when someone reads it, they think:
Woah! How else can I learn from them?!
If you need help, this post about creating killer content will show you what to include and how to overdeliver on your posts.
#4 Thing All Successful Bloggers Do: Have a Call to Action
After the first date and you want another one, what do you do?
You ask for it!
(to be fair, I’ve been out of the dating world for 8 years haha)
If you look at any successful bloggers, they all have a call to action where you can get on their email list.
You’re building an email list, right?
You need an email list—what if your Facebook account gets shut down?
Instagram account gets hacked? That actually happened to my mom a few weeks ago!
You don’t own any social media platform, but you DO own your email list.
All the goals I help my students within Activate set have to do with building their email list.
It’s essential to your business.
You can see on this post, I have several call to actions where you can continue on with me and learn more.
It’s more than just a little button at the very bottom of my blog saying ‘subscribe to my blog’.
No offense, but NO ONE wants to subscribe to your blog.
You need to offer something juicy and full of value to them in exchange for their email.
If you’re brand new and not quite sure how to do it or what kind of freebie you should offer, this post will help.
#5 Thing All Successful Bloggers Do: Ask Their Audience
This is so so so so important.
If you see any successful blogger, they are ASKING their audience and LISTENING.
This will help you create content that your audience actually wants and offers they will jump on.
Please don’t skip this step. This is literally the first thing all my students within Activate do.
You’ll gain SO much clarity and truly be able to add massive value to your people.
Lucky for you, I have an entire post about market research so you can dive in and do it ASAP.
#6 Thing All Successful Bloggers Do: Are Themselves
Are you trying to emulate a successful blogger in your industry?
Or are you being yourself?
I’ve been there, ok?
I remember when I first started my network marketing company when I was 23.
I had NO CLUE what I was doing.
So I just followed the top leaders and my industry and did what they did.
Literally. I copy and pasted their posts. ?
Here’s the thing I want you to know: people will want to work with you because of YOU.
There aren’t new products. There’s nothing new under the sun.
The thing you’re offering is being offered by someone else.
Why would they pick you?
Because of WHO YOU ARE.
Be authentic and be yourself.
Yes, this means that you’ll get haters.
You’ll get unsubscribes.
You WANT those things.
Because when you are a bit polarizing, is when you attract your true tribe of loyal followers who you ADORE working with.
For real. The ladies that we have in this round of Activate are truly incredible and it’s so much fun to be able to coach them.
I was able to attract such rockstars by being myself, by speaking my mind and not being afraid of losing people for sharing my faith or being silly.
#7 Thing All Successful Bloggers Do: Have a Funnel
Ah, the sales funnel.
So there’s things that you might not see in someone’s business that is contributing to their success.
What’s a sales funnel?
Imagine an actual funnel, where at the top of the funnel, something is poured inside and it filters down to a finite destination.
The exact same thing happens in sales. At the top of the funnel, lots of visitors may arrive and enter your funnel, but not all may end up at the final destination (becoming a paid customer).
Ryan Deiss, co-founder of Digital Marketer, describes the sales funnel as a multi-step, multi-modality process that moves prospective browsers into buyers.
What I teach is to bring people into your funnel via Pinterest and knock their socks off with great content.
From there, you can create a relevant freebie, which will get the prospective customer onto your email list, where you can market your products and services.
It sounds confusing but really, it’s not.
Know what the ultimate step you want your reader to take.
Is It to buy a course? Become a paying client?
Start with the end in mind.
Then, reverse engineer it.
What freebie would attract them to you that is related to your course?
Then what kind of email series can you create that’s going to establish your authority, build the relationship, and make your offer the next logical step?
To recap, there are some essential things that all successful bloggers do.
If you want to be a successful blogger, I suggest you pin this so you can reference it later, then def register for my free Pinterest class so I can teach you how to get more leads to your blog (on autopilot).
Comment below: Which of these things do you need to work on first?